There seems to be lots of confusion about what a niche is and how to decide on one. What new marketers don’t realize is that niches are everywhere and any one can create a full time income for you. There are also a lot of people making a full time income in the most weirdest ones. You also don’t need to be an expert in any niche to get started online. In this article I’m going to reveal what a niche is, examples of hot niches, important things to keep in mind, how to find a niche and researching it to find out if it will be profitable.
What is a Niche?
According to Dictionary.com in internet marketing, a niche is defined as a distinct segment of a market. In other words, it’s a targeted audience. Anything that is in demand is a niche.
Some niches are far too broad and very tough to rank for. You need to pick a more targeted and more specific niche. For example, think of the last time you did a Google search. Perhaps you began to type ‘make fast money online’ but then as you discovered different products and programs, you later searched for [product name review], [product name scam], or [product name complaints]. The keywords you typed in Google are also buying keywords. When you were searching for ‘make fast money online,’ you probably didn’t even know what you were looking for yet.
Hot, Hot Niches…
Some of the hottest niches include health, make money online, and the dating niches. This is what marketers also refer to as evergreen niches meaning that they will always be in demand. These are too broad and you need to find undiscovered but still profitable longer tailed keywords.
Important Things to Keep in Mind When Deciding on a Niche
When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, a problem, a need, a want, or something that you enjoy. It should be something that you are able to talk and learn about because you are going to be writing content, communicating and choosing products within your niche. You are also going to be helping people within your area of expertise.
No niche is too small and any one can become a “full time” successful online business. There’s no such thing as choosing a wrong niche. As long as your audience is going to buy online, your product is in demand, and they need it. It’s important to think like your audience. You can easily find this information by doing a Google search on your product and if there’s shopping results and PPC (pay-per click) ads, it means that there’s buyers.
How to Find a Niche
- Niches are everywhere, just look around your home. If you bought a particular product, you have the knowledge or passion for it.
- You can watch infomercials for niche ideas.
- Use DMOZ.org- it’s the biggest online directory. Just go to http://www.dmoz.org
- Browse around Amazon, EBay, and Zulily’s popular products and see what’s hot or under the best-selling categories.
- Check out Google Zeitgeist at http://www.google.com/zeitgeist. You can then click on any keywords and it will take you to Google Insights for Search.
Researching your Niche to Find Out If It Will Be Profitable
Use Google’s keyword tool to find out how many searches your chosen niche has a month because you want to make sure that there’s demand for the product. Check your competition by typing it in the Google search bar in quotes- this will give use the pages with that exact keyword phrase for that particular keyword. Aim for 600 exact searches a month and no more than 400 competing pages- the more searches and the less competition, the better your niche is. Make sure that there’s an affiliate program for your product by typing in Google [product name + affiliate program]. Promote a combination of digital and physical products. Digital products convert less, but have up to 75% commissions. Physical products convert better, but have a lower commission.
You can then base content and/or buy a domain name with your keyword phrase. Having your own domain is very important for article marketing now because most article submission directories require you to have your own website and most of them do not allow affiliate links. Ideally, .COM, .ORG, and .NET extensions tend to rank better in the search engines. Keyword rich domains are awesome, but not necessary. The most important thing is that you do your best to create high quality content.
In conclusion, a niche is your audience. Anything that is in demand can become a profitable niche. Picking a niche is an important step but doesn’t need to be hard. Just pick a passion, an interest, or something that you’re willing to learn about because you’re going to be doing everything related to your niche. If you don’t have anything in mind, you can look at e-commerce sites, watch TV, and browse through DMOZ and Google Zeitgeist- these will give you plenty of ideas. You then research your niche to find out if it’s going to be profitable and create your own keyword rich domain with high quality content.
If you have any questions or comments, please state them below and I will get back to you in 24 hours or less.
To Your Success,