Search Engine Optimization Mastery- 13 On and Off Page SEO Strategies

By | May 9, 2014

What is Search Engine Optimization (SEO)?

Search engine optimization is simply the process of preparing a website to rank Search Engine Optimizationhigh in the search engines in order to increase organic traffic, which is your websites visitors that are coming to your site for free through search engines like Google, Bing, and Yahoo. This is the most popular method of traffic generation because it is completely free. Several factors are involved in making a website search engine friendly including the design and content of the site, meta tags and link popularity. This article will focus on covering both on and off page search engine optimization strategies.

Search Engine Optimization Core Ranking Methods

On Page Search Engine Optimization Strategies

1. Use your keyword in the meta title, meta description and alt tags on every page.

search engine optimization This is the first SERP (Search Engine Results Pages) impression. Not only does it help with your SEO, but it’s a good place to capture your visitor’s attention. Just search engine optimizationthink of your title as the attention grabber. As long as you write interesting keyword rich titles in the articles of every article on your website, you can use that as your meta title. The meta description is like the “desire” or body of an ad to entice people to click to your site where your keyword should be placed preferably somewhere in the beginning. The “All In One SEO” plugin allows you to quickly do this.

2. Use related keywords for your headings and use H3 and H4 tags.     search engine optimization

H1 Tags are automatically set for you in WordPress for titles. Use H3 and H4 tags for subheadings using LSI keywords in order. LSI, which is short for Latent Semantic Indexing are related keywords that can be a great way to rank your article for different keywords.

3. Create Content That Ranks.

Google may update its algorithms with its Google Panda, Penguin, Hummingbird and other wildlife creatures, but one thing is for sure.  Search Engine OptimizationCreating high quality content is always in style and it’s a long term strategy to keep your rankings. Just write naturally and don’t worry too much about keyword density in which doing so can lead to awkward content that doesn’t make sense. This will also lead you to becoming an authority in your niche and other sites linking to you, giving you a boost in the search engines and increasing visitor loyalty.
As long as you include a “SEO ready” keyword somewhere in the first sentence of your first paragraph, sprinkled throughout your content like your title, subheadings, somewhere in the first beginning of your first paragraph and mention it somewhere in your last paragraph, you should be fine. The WA Keyword Tool and Jaaxy are excellent paid tools to find 20-30 related keywords in under a minute. After you finish writing your content, socially share your content to Google+, Twitter, Facebook, Reddit, and Digg to speed up your rankings. You can be ranking in as little as 30 seconds of doing this.

Search Engine Optimization

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4. Internal link your content.

Internal linking related keywords within your content from one page to another can help you rank better in the search engines because it lets Google know that your content is valuable enough to refer people to other pages other than a raw affiliate link. To avoid using too many affiliate links, simply create content related to that service or offer and add about two affiliate links there.

5. External links.

Linking to authority sites within your niche like Wikipedia can help your rankings because the search engines will see that you’re helping your visitors to your website.

6. Use embedded videos within your content.

This can be your own or someone else’s video. Whichever videos you choose to use, they have to be optimized just how you would optimize an article for your website by having your keywords in the title, tags, and within a short description of the video. Put the video somewhere in the middle of your content. This is not only great to optimize your pages, but a good trick for people to stay longer on your pages.

7. Use Schema-Creator.org and/or Google Authorship.

Search Engine Optimization

Schema star ratings

Schema is a collection of HTML tags that webmasters use to markup their pages  in ways recognized by Google, Bing, and Yahoo. They realize that by displaying    schema such as authorship (when your picture comes up in the SERP’s, rating stars for reviews and recipes, and map associations for local searches makes it easier for people to find what they’re searching for and giving them a better user experience. This can also help in people clicking through to your site because it stands out.

8. Install Google Analytics.

Google Analytics is a very powerful free tool that you should constantly use to track the behavior of your visitors and optimize the pages that have a high bounce rate. Google Analytics can easily be installed within the “All in One SEO” plugin.

9. Don’t overuse affiliate links.

Google and your visitors don’t like this. Always try to centralize your content to one to three pages.

Off Page SEO Tips

10. Submit articles to high page rank (PR) article directories with proper anchor text.

To find articles, Google “high PR article directories” without the quotes. These articles don’t have to be that long. Just make sure they’re high quality and enticing enough for people to click to your site.

11. Put your full websites URL in the first line of the description when you’re using videos.

12. Submit press releases to press release directories.

Write these articles in a third person format as if you’re writing as a news reporter talking about a site you found or a product you’re promoting. You will be able to create anchor text most of the time. The great thing about press releases is that they can get syndicated and other press releases will post your article on their website greatly benefiting you. Press Releases are immune to duplicate content. To find press releases, Google “free press release directories” without the quotes.

13. Social Bookmark your site to sites like Reddit and Digg.

To do this, just go to Reddit and click on “Submit a new link” on the top right hand corner of the page. Then I like to insert my URL and click on “Suggest Title.”  Then choose a subreddit, enter the captcha code and click on submit.

On the next page, click on formatting help on the bottom right hand side of the box.

Search Engine Optimization

Copy and paste the third line on the left in the box. Replace the first part with the title of your article and the second part with the link to your article. Click on Save.

Search Engine Optimization

You can then Digg your Reddit link.

SEO is important and one of the most lucrative ways to generate unlimited free    traffic to your website, but you shouldn’t solely rely on this technique alone as Google is constantly updating its algorithms and it can negatively affect your online business and it also takes time for your site to rank. That’s why is so import to implement other ways to market your site such as submitting articles to high PR article directories, sharing every post to your social media accounts like Facebook, Twitter, and Pinterest, social bookmarking your site to Reddit and Digg, implementing video marketing and other creative ways.

I hope this article helped you out. If you need more help or want to become an internet marketing expert, I recommend you check out my Wealthy Affiliate review.

If you have any questions or comments, please state them below and I will make sure to get back to you within 24 hours.

To Your Success,

Jennifer

61 thoughts on “Search Engine Optimization Mastery- 13 On and Off Page SEO Strategies

  1. John

    Great article Jen! I think with your writing ability and knowledge of SEO I will be sure to refer anyone interested in becoming an SEO expert.

    Reply
    1. Jennifer

      Thank you for the compliments John. 🙂 You brightened up my day! Yeah, they will be ahead of most especially those that are just starting out.

      Reply
  2. Jack Cao

    Great article Jennifer! There are so many things that I missed when writing my articles. You’ve done a great favour to me. Now I believe my articles will rank better on Google.

    Cheers!
    Jack

    Reply
    1. Jennifer Post author

      Thank you Jack. I’m glad my post helped you. I sometimes even forget to optimize my site so I have to go back and insert my keywords in the title and meta description. 🙂 But yeah, it’s very common for those that are new to this to not know that they’re supposed to do these things.

      Reply
    1. Jennifer Post author

      Thank you Shawn 🙂 I just wanted to let you know that I tried clicking to your site and it takes me to a 404 error.

      Reply
  3. Stephanie

    These are all excellent tips, Jennifer!

    Thank you for the reminder about internal links. Since I’ve added more content to my site I’ve been meaning to go back and add those links, but I’ve totally forgotten. Will get to it now… 😉

    Reply
    1. Jennifer Post author

      Thank you Stephanie. 🙂 Yes, that’s one of the things I start doing as I’m getting ready to publish my content is internal linking. I’m glad I helped you out. Internal linking is very important to improve user experience. Okay, see you later. Wish you the best and I hope to talk to you soon.

      Reply
  4. Marcel

    Hi Jennifer, Great article. I would definitely recommend this to anyone trying to get a better understanding of SEO concepts. Thanks for sharing!

    Reply
    1. Jennifer Post author

      Hey Marcel. Thank you for your compliments and for stopping by! You’re welcome, I’m glad it helped you out.

      Reply
  5. Paul

    Good Stuff Jennifer. Excellent insights into the proper way of doing SEO. There are many who think SEO is dead, but I for one still think it works if done the right way. Your post pretty much tells us how.

    Reply
    1. Jennifer Post author

      Thank you for your compliments Paul. These strategies when applied can really bring great results, especially building linkwheels. Yes, it does work when all the strategies are applied.

      Reply
  6. Byron Yensen

    Thanks much! Good info for me since my site is just beginning, Have bookmarked your site for further reference

    Reply
    1. Jennifer Post author

      I’m glad I could help you out Byron. This is good information to all those that are just starting out. Thank you for bookmarking my site. 🙂

      Reply
  7. Bill

    Love the look and layout, Jennifer. Great information, too. SEO isn’t one of my strong suits, so don’t be surprised if I come looking for help. Wishing you all the best! 🙂

    Reply
    1. Jennifer Post author

      Thank you for your sweet compliments Bill. 🙂 It certainly isn’t a premium theme, but still, I like the look of my website too. I’ll be more than glad to help you out. I wish you all the best too.

      Reply
  8. Glenda

    This is a very good article Jennifer. It looks like you have a pretty good grasp of SEO. I am bookmarking your page for future reference.

    Reply
    1. Jennifer Post author

      Thank you for your compliments and for stopping by Glenda! I’m glad that you found my information helpful enough to bookmark it.

      Reply
  9. Lemm

    Hi Jennifer, This is a great post. I bookmarked it. It will certainly help me as a member of WA.

    Just one comment:

    Under strategy one, it would be nice to have a more crispier photo. It looks somewhat blurred.

    Thanks again, and all the best.

    Reply
    1. Jennifer Post author

      Thank you once again for bookmarking my site and I’m glad it helped you. I agree with you Lemm. I will fix the image as soon as I can.
      You’re very welcome and all the best to you too.

      Reply
  10. Lemm

    Also it would be nice if you could expand a little more on “WHEN” the best time to use affiliate links.

    Reply
    1. Jennifer Post author

      Sure thing Lemm! I will get to that as soon as I can. 🙂 Thank you for the tip.

      Reply
  11. Katie

    Very well written article with sound advice and a good explanation of how it works

    Reply
    1. Jennifer Post author

      Thank you Katie, I appreciate your compliments and glad that you have a better understanding of how to optimize your website.

      Reply
  12. Trialynn

    This is one of the best presentations I have seen for a site. I may just have to try this out to see if it works for me. Thanks for all the information!

    Reply
  13. Andrew Pupols

    Great blog post on SEO, i got some new things out of it that has slipped away in the past

    Reply
    1. Jennifer Post author

      Hey Andrew, thank you for stopping by. I’m glad that my article was able to help you with your online business.

      Reply
  14. Joanne

    Wow – what a great article!
    Thank you so much – I will make sure I incorporate these practices.
    I will bookmark your site and return again!

    Reply
    1. Jennifer Post author

      Thank you Joanne! I do put a lot of effort and research into everything I write. I’m happy that you found my SEO techniques useful.
      I’m sure you will be ranking better in the SERP’s. Thank you for bookmarking my site. Your feedback is appreciated and I look forward to hearing from you again.

      Reply
  15. Kary

    Wow! Did I just learn a lot from this information. I will be going through my site and changing a few things and checking my H2 and H3 tags. This site will be going in my bookmarks of sites to follow. Thank you!

    Reply
    1. Jennifer Post author

      Kary, you just made my day, I can feel your excitement and enthusiasm. I’m glad that my Search Engine Optimization strategies helped you and that you’re putting it to use. I use H3 and H4 tags. I’m sure with this information will bring you a lot more success.

      Thank you for stopping by and I’m really grateful.

      Reply
  16. SheilaKay Calabretta

    Great article, Jenny. I put it in my bookmarks for WA folder…..thanks.

    Reply
    1. Jennifer Post author

      Thank you Shela. I’m glad you found my information useful enough to bookmark it. 🙂 I’m sure you will be very successful.

      Reply
  17. Bill

    Nice clean site very professional. Thanks for the good information on writing articles. It will be very useful for me.

    Reply
    1. Jennifer Post author

      Thank you for your compliments Bill 🙂 You’re very welcome and I’m glad that you found my information useful.

      Reply
  18. Craig

    Very well thought out article Jennifer, jam packed with lots of great information. It sounds like you have a lot of experience in SEO and I will be following with great interest.

    Reply
    1. Jennifer Post author

      Thank you Craig. Yes, some of my articles rank within a couple of seconds after I Google Plus them and they’re on the first page for a while. I do have some experience, but I need to work on ranking my website 🙂 It’s only a matter of patience.

      Once again, thank for stopping by and following me.

      Reply
  19. Nenad

    As a newbie in IM, I can see how many things I need to learn! Thanks for all of these advices, I will be visiting your site quite often.
    Thanks

    Reply
    1. Jennifer Post author

      I’m glad I could help you out. You’re very welcome. Thank you and I look forward to speaking to you again. 🙂

      Reply
  20. Randy

    Wow, this actually goes quite a bit deeper than I’ve been taught at this point. Thank ya’ Jennifer, this adds a bit more perspective as to everything that I’m trying to accomplish with my keywords and SEO! Doggone girl, you’ve got some great knowledge tucked away there! Sure am thankin’ ya’… Randy

    Reply
    1. Jennifer Post author

      I’m glad to have helped you out Randy and you’re very welcome! Yes, I shared all I have learned at Wealthy Affiliate to rank in the search engines
      withing a couple of seconds ;).

      Lol, you’re funny Randy.

      No, thank you for stopping by my site. I appreciate your comment.

      Reply
  21. Dennis

    Great Site Jennifer … you’ve done your homework and you write very well. Note sure how long you’ve had it up, but your visitor stats should be growing. It’s all about putting quality content out there … right?

    I’m part of Shawn’s network at WA.

    Reply
    1. Jennifer

      Thank you for all your endorsements Dennis! Lol, yeah. I always do my homework. 🙂 Yeah, they should. I need to work on my productivity though. I often take too long writing a single article. Yes, it’s about putting consistent and quality content.

      Nice to meet you Dennis. Yes, Shawn is a great man and really helpful. Now, I’m even more grateful of being part of WA. See you around Dennis and once again, thank you for stopping by. 🙂

      Reply
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