First of All, What are Keywords?
Simply put, keywords are the words that people type into a search engine when performing a search. A keyword describes a website’s intent for its visitors. Targeting a keyword that has nothing to do with your site can be costly for your online business. A keyword can be a single word, phrase, or a concept used to rank in the search engines. They can either be directly related to the topic, a single word or a phrase like “best weight loss programs” to rank in the search engines.