What is Search Engine Optimization (SEO)?
Search engine optimization is simply the process of preparing a website to rank high in the search engines in order to increase organic traffic, which is your websites visitors that are coming to your site for free through search engines like Google, Bing, and Yahoo. This is the most popular method of traffic generation because it is completely free. Several factors are involved in making a website search engine friendly including the design and content of the site, meta tags and link popularity. This article will focus on covering both on and off page search engine optimization strategies.