Should you just build one authority site or a couple of mini niche sites? What type is better? In this article, we’ll be discussing what these two types of websites are and the differences between the two. Hopefully, I can help you decide which one is better for your online business.
What Are Authority Sites?
An “authority site” is a large website that covers a variety of related topics.
It is a never-ending project and you will always have to publish content even if your website is already successful.
You will have to write at least three blog posts a week when you’re first starting out.
The downside to authority sites is that it will take you longer to start making money of it. It may take you up to two years to start making an income, but when it does happen, your income explodes all of a sudden.
An example of an authority site is CNET where they review everything from home appliances, desktops, laptops, speakers, smart home devices, and even web hosting services.
So CNET’s visitors are all mostly into tech and the best products in the market today.
You want your authority website to be the most helpful and informational place for that topic to create a long-term and profitable relationship with your audience.
There are also large and small sites that can be inauthorative if they’re not providing that much value to their readers.
Not all the websites you create have to be a 100 site beast.
By providing your readers with informative, engaging, and opinionated blog posts, you can make your website successful with just 30-50 pages.
It’s possible to have a 10-page baby mini niche site that has a mix of quality and in-depth informational and product review posts that would be worthy of the term authority.
There can also be large sites that cover a lot of topics and have numerous blog posts, but they’re not authoritative if their website is not helpful.
What Is A Mini Niche Website?
A mini niche website is focused on one very specific topic. For example, bestcarseatsunder100.com would be a website solely focused on baby car seats under $100 and informational articles like product recalls. It’s rare to find these types of sites ranking on the first page of Google.
They often rely on a single source of income from ClickBank, Amazon, or Google AdSense.
What you don’t want to do is register a domain like that because you will run out of content ideas pretty quickly.
In other words, it puts a limit to how far your website and income can grow.
A brandable domain name is far better and allows you to keep building your niche site to turn it into an authority.
A Mini History Of Website Building
Not too long ago, affiliate marketers ninja strategy was to buy many exact match domains like the example above, build a really small low-quality keyword stuffed website and they would get ranked easily on Google. They often used article spinners and automation backlink software to achieve this.
They would also run pay per click ads to make easy sales.
However; this method no longer works and buying a domain name with the exact keywords that you want to rank for is no longer a ranking factor.
Authority VS Mini Niche Websites- The Pro’s And Con’s
Authority Website Pro’s
-You can earn as much money as you want. They tend to make at least five times more than mini niche sites.
-You can accelerate the growth of your website once you have gained traction.
-It’s no secret that these kinds of websites are adored by Google.
-It takes lots of hard work and patience to build an authority site, but once you reach a certain level of success, things get a lot easier.
-Once you have a solid following, you can offer them your own digital or physical products.
-You have to plan out the structure and what topics you’re going to write about.
-You will be working on that website everyday, so if you’re someone who loses interest quickly, this may not be for you.
-It may take 1 or 2 years of hard work before your website becomes successful or for you to find out if it’s going to be profitable.
-You’re putting all your eggs in one basket. No website is safe from Google and they are known to demolish amazing websites.
-It’s harder for beginners to outsource content for authority sites because they probably won’t know how to train their writers or how to spot worthless content.
Pros and Cons of Mini Niche Sites
-A great advantage about building mini niche sites is that you will know very soon if a niche is profitable and you won’t waste your time, effort, and money into something that is doomed to fail.
-Once you nail the process of building a niche website from the ground up, you can keep on creating as many sites as you want to achieve your desired goals. For example, you can build one niche site and work on it for two months and then start another one if that one doesn’t work out or you just want to add to your income.
This is why is an awesome option for individuals who are internet marketing rookies.
-Not only are they quicker to create, but they also get lightning fast rankings which means you will make money faster. Big G, Bing, Yahoo, and other search engines no one really mentions know that your website is very focused and to them, you are becoming an expert in that topic.
-You don’t need to create more than 24 posts for a small niche website. All your posts should be shared on the most relevant social media platforms. For example, if your website is about cooking or fashion, Pinterest and Instagram are better social platforms. From there, you can create some YouTube videos and have them point to your website to build links.
-If your site starts to hit four figures, you can turn it into an authority site. Or you can just set it aside and work on another website.This strategy is better for people who want to do a lot of outsourcing.
-They’re easier to monetize.
-Small niche websites don’t have the same earning potential as authority sites.
-They often rely on a single source of income. These are the reasons why you shouldn’t do this:
-Amazon shut down their affiliate program in some states.
-Google has suspended many Adsense accounts where most of these people didn’t deserve that.
-You have less leverage over your audience and probably won’t be able to create your own products or services.
So, What Mini Niche Sites And Authority Sites Have In Common…
With the pros and cons of each site explained, we now know that no type of site is safe from Google and there are many horror stories of them sandboxing and delisting entire businesses with one algorithm change.
They both have the potential to become successful and worthy of the term authority.
No matter what you’re creating, always make sure you have at least some passion in your niche. The last thing you want is to make this feel like a chore.
You should always focus on helping your readers and only recommend quality products that you throughly researched.
Never recommend products just because they have a higher price tag.
So, What Should I Build- An Authority Or A Mini Niche Website?
When you’re first starting out, I think it’s best to build something in between a mini niche website and an authority website.
Talk to me…
I’ve seen sites like 9to5Mac outrank CNET for the term iPhone 11.
That site is not a monster like CNET, but it’s very niche specific. It’s not too narrow either.
Their domain name gives us the idea that their website is focused on a variety of Apple products, not just iPhones.
That is to start building amazing websites based on profitable niches. And finding a niche to invest your precious time, blood; sweat; tears, and even some cash is a crucial step.
You have to thoroughly research your niche. Google Trends and a brilliant keyword tool are excellent places to start.
Each website should have at least 24 pages of quality, engaging, and in-depth content each based on two relevant sub niches. All your posts should be a mix of product reviews (both good and bad) and informational content.
Taking everything into consideration, this is definitely ideal more so for internet marketing beginners.
You want to work on one website at a time though.
The last thing you want to do is get overwhelmed by all the work you have to do. You can outsource content creation, but this is no fun either, an as mentioned before, you have to learn how to do this correctly.
Also, if you don’t want to be tied to a single website like you would be if you started an authority site, then starting out a small niche website is a great alternative.
This is also a great idea so you get to test out what makes you money and what doesn’t. You can dump and sell the sites that aren’t working out.
And as explained before, it is possible for even a small niche site to become an authority.
All of a sudden, you will find that what you sort of had a passion for, now you’re really passionate about it because it’s making you money, and building out this profitable small niche website to an authority will be the best option for you and you’ll want to focus more on it.
Now is your chance to expose your expertise and passion which will gain you loyal followers.
I hope you found this article valuable and if you did, please share the knowledge. 🙂
If you have any questions or insights into this topic, please comment below.